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Advertising Concept Kategorija: Reklāmu koncepcijas



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Apraksts:
One evening, on my way home, I found myself thinking again about how quickly darkness falls now that the clocks have changed — summer felt like it was long gone. The dimly lit street and the autumn darkness seemed to play their part, creating a unique atmosphere of anticipation.

And then, suddenly, I saw it — shining in the distance like a Christmas tree ball against the silhouette of a fir. As I looked closer, I realized it was the LIDL logo. It seemed to come alive, glowing just in time for Christmas, transforming into something mysterious and festive. In that light, there was a hint of magic, a feeling that grew stronger with each December night.

@LIDL — always the anticipation of celebration.


On another, brighter road, without trees or extra hustle, I came across the same logo once again — this time against the winter darkness, resembling a cheese-like moon. Like a planet of new flavors, abundance, and magic, it reminded me of those fairy tales that spoke of a magical, cheese-filled moon. Each of its appearances brought something special and mysterious, much like every new flavor that Lidl offers.

LIDL — a planet of new flavors, abundance, and magic.

 
 
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